How many of these 15 digital marketing best practices can you check off the list?

Take our quick 2 minute digital marketing assessment.

Discover your marketing skill set! Check off each of the digital marketing practices your company is currently implementing. Submit the checklist to discover how you rank as a digital marketer. You’ll also receive a comprehensive, tailored report on how OnMark can help you enhance your marketing efforts.

15 Digital Marketing Best Practices Checklist

Is your site responsive/mobile friendly?

Responsive design allows for the site layout to change based on the size of the device screen.

Is social sharing enabled on your website?

Social sharing ensures your site content can be easily shared across social media platforms through clickable buttons/links.

Is Google Analytics tracking installed on your site?

Google Analytics captures key website statistics, providing metrics to help improve marketing efforts.

Is your website search engine optimized?

Optimization includes individual pages for each keyword/phrase, as well as having appropriate page titles, headings, image tags, and meta data.

Do you add or update website content often?

Consistent, frequent site additions include new blog posts, resources, articles, white papers, guides, photos, and videos.

Does your site include gated content?

Gated assets sit behind a form requiring visitors to submit additional information to access the downloadable content.

Does your content reflect a cohesive brand?

Well branded content - i.e., website, social promotions, print and marketing materials - has a consistent voice, imagery, logos, contact information, etc.

Do you have social media accounts?

Established accounts are set up and well-branded across multiple social media platforms.

Are your social media posts optimized and consistent?

Posts are optimized for each platform - including appropriate images, videos, hashtags, links, captions, etc. - and happen on a frequent basis.

Do you use a social scheduling platform?

Scheduling allows social posts to be set up in advance across multiple platforms.

Does staff interact with your company's social posts?

Team engagement includes commenting on company social updates and sharing relevant content.

Do you use a CRM?

Utilizing a Customer Relationship Management (CRM) platform allows all contact information for leads and customers to be stored and accessed in one central program.

Are sign ups encouraged?

Website visitors can easily sign up to receive emails from your business.

Do you consistently engage with leads and customers via email?

Consistent messaging means marketing emails are sent regularly with timely, informative content.

Do you use an Email Automation platform?

Platforms such as Constant Contact, MailChimp, etc. allow emails to be sent via automation that tracks performance and allows for list management.

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