The world of marketing has become increasing difficult to decipher and navigate.
Technology has evened the playing field for businesses. 21st century customers are now in control of the buying cycle and they choose how, when and where to discover your products and services. To engage your target audience, your company needs to stand out from the competition.
But how do you differentiate yourself?
Effective marketers ask:
Who is our customer?
Where do we reach them?
How do they find us?